As the new CEO of the Toronto Zoo, John Tracogna has a lot of beasts to herd. The zoo's livelihood relies on private investments and grants, but the city threatening a sale following $1 million in budget cuts has donors closing their wallets. Between press fiascos over separated gay penguins and imported giant pandas costing a fortune, John goes undercover to get a sense of employee morale and maintain perspective on what is important – conservation, breeding endangered species and making sure the daily tonne of animal food gets distributed properly.

Paul Goddard has big shoes to fill as recently appointed CEO of Canada's largest and most successful pizza chain, Pizza Pizza. His late father-in-law Michael Overs – who founded the business 45 years ago – turned the brand into a multi-million dollar company. Now Paul has taken over in this highly competitive industry, but his background is in the oil industry and IT – not pizza. Paul goes undercover to get a slice of the action and the front line information he needs to run the company successfully. From the dough factory floor onto the delivery routes in Edmonton and Toronto, Paul gains a fresh perspective on Pizza Pizza – and the challenges the company faces day-to-day.

City Councillor and Toronto Transit Commission Chair Karen Stintz goes undercover inside the country's largest mass transit system to get her hands dirty with some of the toughest and grittiest jobs.

Just over 20 years ago, Brian Scudamore had a vision for 1 - 800 - GOT - JUNK ?. Since then, he has revolutionized customer service in the junk removal business, having built the largest junk removal franchise in the world. Brian was once a junk remover himself and knows the ropes, but now he goes undercover to really understand how the franchisees in his business work. With recent motivation to grow his one-day painting service, he needs new ammunition and a better understanding on how to improve customer service and marketing. Getting down and dirty on the job, Brian collects much more than junk – including new inspiration from employees along the way.

Toronto headquartered Cineplex theaters plays host to 70 million guests annually. CEO Ellis Jacob has had wild success in the theatre business, but the digital revolution has left audiences with a myriad of viewing options. As such, Cineplex is well aware they had better take nothing for granted. Ellis goes undercover in theatres serving popcorn and selling tickets in hopes to improve efficiency and innovation in order keep the good times rolling. But how will this media mogul perform on the ground floor away from his spreadsheets and head office corner suite?