Alice lives in Palmas, Tocantins, where she works as a tour guide. She’s preparing to marry Henrique. After she received the unexpected news of the death of her father, she goes to Sao Paulo to attend her father’s funeral service. There she meets the second wife of her father and Regina Celia, Alice’s half sister. There is a traffic jam in the way to the airport and she abandons her original plan of returning home and decides to stay in Sao Paulo to resolve issues concerning the inheritance.

Alice has been living in Sao Paulo for a couple of weeks. The city captivates her, and she finds a freelance job in Tribeca, an event production company. The job allows her to prolong her stay. Meanwhile, Henrique stops answering Alice’s calls, and she decides to stay in the city to solve the problems of inheritance. Regina Celia has run away from home and Alice ends up helping Irislene to find her daughter.

It’s been a month since the death of Alice’s father and she is still living in Sao Paulo. Tired of waiting for Alice, Henrique ends their relationship. Meanwhile, Elvira Cipriani, an arrogant diva and exile, is back in Brazil and Alice is assigned by Tribeca to escort her. Some unexpected events offered Alice the opportunity to appreciate life and show her courage and strength.

It’s been 3 months since Alice came to Sao Paulo and a new armored car model is ready to be launched in a show organized by Tribeca. At the event, Alice, who works as a hostess, meets and gets involved with Lorenzo Marques, a businessman and playboy. Meanwhile, thanks to her sister, Alice discovers her father’s passion for wrestling and decides to celebrate her birthday with a big event.

Renowned fashion designer Dudu Bertholini is going to present his new collection and Tribeca organizes the event. Alice sees Lorenzo again and is unable to resist his advances. Three days before the fashion show, Dudu decides to include a new dress embroidered with small Gold Fishes. The dress arrives in time for the show, but a mistake in the embroidery got Alice into trouble. On the same day, Alice finds she is pregnant.