TV presenter Ksenia Sobchak announced a casting for the show. After 3 months of casting and visiting 16 Russian cities, 34 beauties arrived in Moscow. The jury began the test with a runway, after which three participants were sent home. The next morning, the girls were waiting for a photo session. Then there was an interview with the participants, where the jury members considered candidates for victory. After an interview, the jury reduced the list to 17 participants. Later in the evening, Ksenia chose 17 girls for the title of "Top Model po-russki", and the remaining 14 girls had to leave.

17 participants were given the key to the new house from Ksenia. The very next day the girls were woken up by fitness trainer Oksana Yashankina for morning exercises. Then the girls met with a team of stylists. The first photo session stunned the girls: they had to shoot in swimsuits alone on the roof of their penthouse in the cold weather.

The next day there was a challenge in which the girls showed their runway walk in dresses to Inna Zobova and Daniil Kosenkov. The next day, the "Brigade U - Nesekta!" Morning Show's hosts came to visit the girls and gave the girls presents. Then they arranged a game "Sea figure", where they had to pose for a clue to them. The second photo session was dedicated to advertising the Bruno Banani fragrance.

Later, the girls arrived at the Persona-Lab salon, where they underwent a makeover. The next day, the girls were having a make-up class and have a make-up challenge. This week the girls had a portrait photo shoot for Max Factor.

The next day, the girls went to the sports center, where the gymnast Laysan Utyasheva, together with the choreographer Evgeny Papunaishvili, taught them to dance in bodysuit. Later, they have a dance challenge. This week was the scariest photo shoot for girls with snakes.