
The Swift Effect
An exploration of the vast economic impact Taylor Swift's brand has through not only music but in fashion, sports, education and philanthropy.
- Created By
- First Aired on
Jan 04, 2025
- Popularity: 3.0366
- 2 votes
- Networks
- (US)
- Production
NBCUniversal Local (US)
- Status: Returning Series
In Production
1 seaons till Jan 25, 2025
Last episode: A Legacy in the Making
Seasons & episodes
Total 1 seasons, 4 episodes

Miniseries
Aired
Episode 1Breaking the Mold21 min
How Taylor's bold moves have empowered artists and redefined taking control in the industry.
Episode 2The Swift Effect on the NFL20 min
Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase.
Episode 3The Swift Economy min
Focusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence.
Episode 4A Legacy in the Making min
A look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey.