Everyday guy Ben has unknowingly been cast on a fake reality competition show, The Goat, surrounded by actors scripted by a team of writers. However, he puts the entire production on high alert when he is immediately suspicious of a fellow contestant.

Ben becomes the honorary Goat Keeper and plays the game harder than ever expected as he identifies potential threats to his alliance.

Ben begins questioning the reality of the show after a prank gone wrong, and the actors and producers leap into action to quell his suspicions.

After Ben loses a challenge that was rigged for him to win, the writers pivot the day's storyline to keep him fully invested in the game.

The producers try again to give Ben the win he desperately needs, as a scripted "showmance" gets hot and heavy, forcing brewing tensions in the house to bubble over.