Grails: When Sneakers Change the Game

The series profiles entrepreneurs Earl Cooper and Olajuwon Ajanaku, former Morehouse College golf champions who created the lifestyle brand Eastside Golf to promote diversity on the golf course.

Documentary

Grails: When Sneakers Change the Game

Documentary

Created By
First Aired on: Dec 14, 2022
Popularity: 3.0285: 2 votes
Networks: (US)
Production: ABC News (US)ABC News Studios (US)Brainstormin' Productions (US)
Status: Ended: Show Ended

Seasons & episodes

Total 1 seasons, 6 episodes

Season 1

Aired 2 years ago

6 Episodes

Episode 1Chapter 1: The Logo28 min
Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn’t going to be easy.
Episode 2Chapter 2: The Break27 min
Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.
Episode 3Chapter 3: The Launch26 min
Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.
Episode 4Chapter 4: The Gospel23 min
Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.
Episode 5Chapter 5: The Reveal26 min
Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.